PRESSO: THE EXPERIENCE STORE | 14/02/2014.
A year after its inauguration, PRESSO has invited partners who believed in the project when it was just an idea, to present the results and performance of the format defined EXPERIENCE STORE.
Resstende installed in the house “Crossover” the new screen for projection, using the Karellis fabric white with endbar satinized and satinized brackets DECISO of the line LAYLIGHT. The structure is elegantly hidden from view doing a recess in the ceiling.
The President of POPAI Italy, Daniele Tirelli, told us the key concepts in the innovation of modern commercial formats and the brilliant idea! that was the start-up of PRESSO and in which also Resstende believed.
From PRESSO something bubbles in the pot … new projects are coming soon for 2014!