Resstende took part in the BAU Shanghai trade fair, bringing the best of Italian solar shading technology to one of the world’s key international hubs for innovation in architecture and building design. This strategic presence confirms the company’s global growth path and the strengthening of its commercial network across the most dynamic markets worldwide.
As explained by Joris Biffi, Resstende’s Export Manager, this stop in China represents a key milestone within an increasingly ambitious expansion strategy: “Resstende’s presence in Shanghai reinforces the company’s increasingly international vision. In addition to consolidating the European market, we are working to reinforce our presence in North and South America through new commercial partnerships, in the Middle East, and naturally within the Asian market, through Fenestration BAU Shanghai and new collaborations with local companies.”
The rapidly evolving Asian market demands top-quality products, sustainable solutions, and precise technical support both before and after sales. Biffi emphasizes: “This rising demand allows us to compete in tenders where we once played a secondary role. We are working to expand Resstende Shanghai into cities such as Shenzhen and Hangzhou, enabling us to provide more widespread, local, and customer-focused service.”
The commercial dynamics of the area also require an in-depth understanding of materials and their application in different contexts. Biffi concludes: “Here, knowledge of materials, the differences between Asian offerings and those from Italy and Europe, and the ability to blend the two worlds effectively are real added values. Not to mention a globally acknowledged competitive edge: Italian ingenuity, design, flexibility, and innovation.”
This attention to design resonates strongly with Chinese audiences, as highlighted by Afa Chan, Owner of Resstende Shanghai Noosa: “Today in China, Italian design is no longer seen merely as an aesthetic element. It is perceived as a promise of quality, comfort, and durability. Resstende solutions embody this evolution: they complete the architecture and make spaces more livable, while reducing the environmental impact of buildings. We are witnessing a growing preference among Chinese architects and users for products that combine beauty, functionality, and sustainability. Resstende shading systems harmonize these elements, offering environments that are more comfortable, efficient, and truly designed for everyday life.”
BAU China thus confirms itself as a place where visions, design cultures, and new ways of conceiving building comfort converge. For Resstende, it represents yet another step in a journey that unites Italian excellence with the ability to engage with the world.