Resstende has selected Shanghai as the bridge to the Asian market. At the head of the branch founded in the Chinese city is Kenzo Tamada, China Branch Director & Export Manager. QThis office is the motor for all subsequent moves that Resstende will make in Asia and throughout the world.
«Shanghai represents a focal point for many industry categories and product sectors in the Asian and global market. Divisions such as the R&D, Marketing and Social Media of the largest multinationals have a base in this metropolis. It is no coincidence that the most important brands in the fashion market have their best boutiques in Shanghai and an innovative industry like Starbucks has opened a café that is amongst the top 5 largest points in the world. These are some of the considerations that have been analysed for the strategic choice in establishing the new branch in Shanghai», states Kenzo Tamada. «The symbiosis with local colleagues Afa Chan (General Manager) and Jin Zhang (CBO) was fundamental for our operations».
From the outset, the collaboration between Resstende and the on-site collaborators has been linked to the project being developed in Hangzhou JNBY HEADQUARTERS of the RPBW – RENZO PIANO BUILDING WORKSHOP studio, with which there is a long history of collaboration. «RResstende has been managing the provisions of the specifications with RPBW and has been creating mock-ups in the Genoa office for more than a decade. This means that the collaboration is now tested on both fronts, even for projects with an international scope/em>», remarks Kenzo Tamada. «The way forward has already been forged thanks to the fundamental work in collaboration with the major local and international architectural firms, such as RPBW. Amongst the projects underway is the submission of Resstende specifications as part of tenders for local projects. The implementation of global technology has made digital work much easier for us to be present in the area and, above all, to continue to expand the reputation of the Resstende brand to the Asian market through active participation in various meetings and conventions», explains Tamada.
«The Resstende Shanghai Noosa site is structured and managed in a coordinated way between the managerial figures present in the Agrate Brianza headquarters and the collaborators who permanently look after the Chinese branch. Daily discussions are fundamental for the organisation and training procedures, both for Resstende China personnel and for our internal management. This is without forgetting the sharing of know-how and the implementation of new knowledge to be proposed each day to the market», concludes Tamada.
RESSTENDE FROM THE POINT OF VIEW OF THE CHINESE COLLABORATORS: AFA CHAN – GENERAL MANAGER FOR RESSTENDE SHANGHAI; JIN ZHANG – CBO RESSTENDE SHANGHAI
In the Shanghai branch, there is great excitement throughout this period. After the return following the health emergency, which was most felt in China at the beginning of 2020, new projects of great interest have loomed on the horizon. «At the moment, we have some interesting projects under development and currently being defined with some large international and local architectural firms. We are creating solar shading with the Boston and Traction kit systems, to be fitted on the skylights of a shopping centre. We are also working on the installation of motorised roller systems for the project of the new Alibaba headquarters, a construction of great architectural interest», explains Chan.
RESSTENDE SHANGHAI NOOSA’s target of reference is predominantly comprised of architectural firms and businesses dealing with the construction and maintenance of the façades of high-end commercial buildings, headquarters of large companies, as well as Research & Development hubs throughout China. Compared to the requests of the Italian market, the main difference concerns the type of requests, which are more commercial than residential. «QThis is one of the reasons why the most requested roller systems are sunshades suitable for façades – for example, the Dallas and Boston models, with their exclusive design and highly technical features. The innovative ZIP system is one of the top models. Thanks to the perfect sliding of the fabric within the lateral side channels and the constant retention of the fabric within the struts, it is possible to cover large dimensions, guaranteeing exceptional wind resistance, perfect acoustic and thermal insulation and total blackout on request. Last but not least are the requests for L1 SERIES BLINDS WITH SIDE CHANNEL that are specially designed for outdoor applications», concludes Zhang.