R+T goes digital. So does Resstende.
BETWEEN 22–25 FEBRUARY 2021 the unprecedented and captivating DIGITAL VERSION OF R+T will take place. As the most important fair in the sector, a new entirely digital schedule has been created to host suppliers and customers in an innovative environment.
Due to the obvious restrictions imposed due to the health emergency, the virtual fair has almost become commonplace.
Resstende at R+T Digital
Guests attending R+T Digital will have at their disposal virtual exhibition stands where they can get directly in touch with exhibitors. Thanks to the creation of digital avatars, it will be possible to exchange ideas and comments through direct chats. Resstende will be virtually present thanks to Riccardo Gasparini, Managing Director & Export Manager, and Kenzo Tamada, China Branch Director & Export Manager. THE RESSTENDE DIGITAL STAND IS WITHIN THE EXTERNAL SUN PROTECTION AND INTERIOR SUN PROTECTION PAVILIONS.
Exhibitors have the opportunity to partake in an extensive range of forums and a broad programme of specially-designed conferences. The fulcrum of this innovative format is the R+T Innovation Award 2021. The competition includes the presentation of all winning companies in a completely digital setting. The themes that will comprise the entire programme supporting the fair include, amongst others, gastronomy, crafts and architecture.
Not to be overlooked is that all content uploaded on the platform and presented during the four days of the fair will remain available online. Indeed, these stands will be digitally accessible until the next edition of R+T in 2022.
«After seeing out 2020 with a positive budget, despite the months of closure dictated by the health emergency, a truly unique 2021 is anticipated. Like Resstende, we continue to believe that direct encounters and human contact are a necessary component for business but under these particular circumstances, we are pleased to see that digital has made great strides in recent years. Thanks to continuous technological evolution, we can approach an international fair like R+T without having to leave our offices. Of course, this is all in anticipation of future meetings in person», comments Riccardo Gasparini, Managing Director. «Thanks to ICE – the Agency for the promotion and internationalisation of Italian companies abroad – we have been able to access the R+T Digital services. Thanks also goes to all associates of Assites, of which Fabio Gasparini is President, and ACMI, with Nicola Fornarelli as President, with whom we will take advantage of this unprecedented opportunity. The objective of this collective participation is precisely to strengthen promotion abroad and the internationalisation of Italian companies», concludes Riccardo Gasparini.
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